Media kit
Everything you need to make Lottie banners, ads and posts that look and sound like us: logos, colors, fonts, critters, ready-made banners and the few rules that keep a free lottery honest.
Updated Nov 1, 2026 · Machine-readable: brand.json · AI agents: read this
The essentials
Lottie is a free daily lottery with 50 critters to catch. If you remember three things: it is free, it is for adults, and the critters are the stars.
Always free
No purchase, deposit or subscription, ever. Ads pay for it. Never suggest otherwise.
Adults only
18+ in eligible countries. Every ad says “18+” and never speaks to kids.
Critters first
Sell the fun of catching Lotties, not money. The Golden Egg is a bonus, not a promise.
Boilerplate
Copy these as they are when you need to describe Lottie.
The free daily lottery.
Lottie is a free daily lottery: pick 5 numbers and 2 stars every day, catch cute critters, win real prizes. No purchase, ever.
Lottie is a free daily lottery for adults. Every day, players fill free grids of 5 numbers (1–50) and 2 stars (1–12) and watch the Golden Egg hatch at 8:00 PM UTC. Each number is a Lottie, a little critter players catch in their Lottiedex. Lottie is funded by advertising: playing never costs anything.
Lottie is a free daily lottery for adults (18+) in eligible countries. Every day, each player fills free grids of 5 numbers from 1 to 50 and 2 stars from 1 to 12; one draw takes place every day at 8:00 PM UTC. Every number is a Lottie, one of 50 hand-drawn critters across five species, which players catch in their Lottiedex when it comes out in a draw. There is no purchase, deposit or subscription: Lottie is funded by advertising, and each grid opens with a short ad. Draws are verifiable with a commit/reveal seed, and every result is public.
The wordmark
A chunky lowercase “lottie” in Lilita One, white with an ink outline and a hard drop. Use the files below, never retype it.
Ink · on white or light
White · on ink or dark photos
Clear space
Keep a margin of at least the height of the “o” on every side. Nothing else lives in that zone.
Minimum size
- Wordmark: 80 px wide on screens, 20 mm in print.
- Lockup: 140 px wide (Lotti must stay readable).
- Below 80 px (favicons, tiny placements), use the app icon instead.
Please don't
Don't stretch or squash it
Don't rotate or tilt it
Don't recolor it outside the palette
Don't add glows, gradients or blur
Don't drop the ink outline on color
Don't set it on busy photos
A sunny little world
Bright flat colors on sky and meadow, all held together by one deep ink. Tap a code to copy it.
World
- AaSkyMain backgroundRGB 127, 212, 255
- AaMeadowGround, secondary backgroundRGB 95, 211, 91
- AaStar goldGolden Egg, jackpot, highlightsRGB 255, 200, 30
- AaBerry pinkPrimary buttons and calls to actionRGB 255, 92, 147
- AaInkOutlines, shadows and body textRGB 30, 20, 70
- AaPaperStickers, cards, display type fillRGB 255, 255, 255
Species
Each species has its color. Use them for the critters and small accents, never as page backgrounds.
- AaLeafySprouts luck wherever it naps.RGB 51, 196, 106
- AaSplashyBubbly, bouncy and always on time for the draw.RGB 46, 155, 255
- AaEmberA warm little spark that never gives up.RGB 255, 122, 69
- AaGlimmerCatches starlight in its crystal horn.RGB 181, 123, 255
- AaBerrySweet, round and secretly the luckiest.RGB 255, 92, 147
Balance
Roughly how much of a layout each color takes. Sky leads; pink is saved for the one thing to tap.
Contrast: text on sky, meadow, gold and the species colors is ink, never white. White text only sits on ink or berry pink, and always with the hard ink drop.
Two friendly fonts
Both are free on Google Fonts.
Lilita One
Regular (400)Display titles and the wordmark. White fill, ink outline, hard ink drop. Never for body text or small labels.
Get Lilita One on Google Fonts ↗Nunito
Bold 700 · ExtraBold 800 · Black 900Everything else: body copy, labels, button labels (Black 900), legal lines (Bold 700). Never thinner than 700.
Get Nunito on Google Fonts ↗Buttons: Nunito Black, white on berry pink with a hard ink drop under the letters. Never outlined Lilita on buttons: it closes up at small sizes.
Stickers, not glass
Everything looks like a thick vinyl sticker: outlined, flat and casting a hard shadow.
3px ink outline
Every sticker, button and card has a solid ink (#1E1446) outline. Scale it with the art: 3px at 1×.
Hard drop shadow
A flat ink shadow straight down (0 6px 0). Never blurred, never offset sideways.
Round and chunky
Big corner radii (24–32px on cards, full pills on buttons and tags). No sharp corners.
Flat color only
No gradients, glows, glass, bevels or photo textures. Bright flat fills on sky and meadow.
Meet the cast
Every number from 1 to 50 is a Lottie, in five species. Lotti the Leafy is the mascot. Download the official art; please don't draw your own.
- Lotti · LeafySprouts luck wherever it naps.
- SplashyBubbly, bouncy and always on time for the draw.
- EmberA warm little spark that never gives up.
- GlimmerCatches starlight in its crystal horn.
- BerrySweet, round and secretly the luckiest.
- Do: Show critters happy or awake, standing on the meadow or on sky.
- Do: Keep their outline, colors and proportions exactly as in the files.
- Do: Link to their pages: all 50 Lotties.
- Don't: Redraw, recolor, mix species or invent new Lotties.
- Don't: Replace them with emoji, stock mascots or AI look-alikes.
- Don't: Show them sad, hurt, holding cash, cards or drinks.
How Lottie talks
Playful, never pushy
Short, warm sentences with a wink. Excitement comes from the critters, not from money.
Honest about the odds
It's a lottery: most days nobody hits the Golden Egg. Say “win prizes”, never “get rich”.
Free means free
Say it plainly and often: no purchase, no deposit, ever. Ads keep it free.
US English
All public copy is in US English: “color”, dates like “Nov 1, 2026”, times in UTC.
Our words
| Say | Instead of | Means |
|---|---|---|
| hunt | grid, ticket, bet | A filled grid is a hunt. |
| wake up | pick, choose | Picking a number wakes its Lottie up. |
| Nest them! | Submit, Place bet | Saving a hunt. |
| Lucky Paw | Quick Pick, random | Random picks. |
| Golden Egg | pot, cash prize | The jackpot. |
| Lottiedex | collection, inventory | Where caught Lotties live. |
| free daily lottery | gambling, casino, betting | What Lottie is. |
Approved headlines
- The free daily lottery.
- 5 numbers. 2 stars. Zero cost.
- Wake up your Lotties. Catch them tonight.
- A real lottery that never costs a cent.
- Tonight, the Golden Egg hatches.
- 50 critters. One draw a day. Free forever.
Calls to action
- Play free
- Start your hunt
- Wake up your Lotties
- Get my free grids
Avoid: “Bet now”, “Win big”, “Buy”, “Deposit”, “Cash out”.
Rules for ads & posts
Lottie is a free lottery: advertising rules for lotteries and sweepstakes apply. These are not optional.
Every ad must show
- 1“Free” or “No purchase necessary” in the visible copy
- 2“18+” — Lottie is for adults only
- 3The domain lotties.online (or a tracked link to it)
- 4“#ad” / “Sponsored” on paid posts, as each platform requires
Do
- Do: Show the critters, the sky and the Golden Egg: they are the brand.
- Do: Say it is free and funded by ads.
- Do: Use the official banners or build from the logo, colors and fonts on this page.
- Do: Send each player to a page on lotties.online with your UTM tags.
- Do: Quote the jackpot only as shown live on lotties.online, with the date.
Never
- Don't: Promise or suggest winnings: no “get rich”, “easy money”, “guaranteed”, “quit your job”.
- Don't: Call Lottie gambling, a casino or betting, or show chips, cards, slot machines or piles of cash.
- Don't: Target, feature or appeal to anyone under 18 (no school settings, no kids' characters next to ours).
- Don't: Invent winners, testimonials, prize amounts or countdowns.
- Don't: Imply a link with any national lottery, a government, or Airbnb's Lottie animation format.
- Don't: Say players must buy, pay, deposit or subscribe — or sell grids, codes or accounts.
- Don't: Bid on “Lottie” brand keywords or register lookalike domains or social handles.
Platforms also have their own rules for lottery-like content (Google Ads, Meta, TikTok…): check them before you buy media, and only run ads in countries where Lottie is open. Each market's official rules apply.
Official banners
Every standard ad and social size, already compliant. Download, add your tracked link, done.
Display (IAB)
Social
Making your own?
- Start from the wordmark, a critter file and the sky + meadow background.
- One headline from the approved list, one CTA button in berry pink, the legal line at the bottom.
- Keep 8% of the shortest side as a safe margin; keep display files under 150 KB.
- Link with UTM tags, for example
https://lotties.online/?utm_source=yourname&utm_medium=banner - Not sure? Send it to us before it runs, we answer fast.
Need something else?
Other sizes, a review of your creative, a partnership or press: write to us, we answer within two business days.
support@lotties.onlineUsing these assets means you agree to these guidelines. Lottie may ask you to change or remove any material that doesn't follow them.