{"$schema":"https://json-schema.org/draft/2020-12/schema","name":"Lottie","updated":"2026-11-01","domain":"lotties.online","guidelines":"https://lotties.online/brand","agents":"https://lotties.online/agents","contact":"support@lotties.online","description":{"tagline":"The free daily lottery.","short":"Lottie is a free daily lottery: pick 5 numbers and 2 stars every day, catch cute critters, win real prizes. No purchase, ever.","medium":"Lottie is a free daily lottery for adults. Every day, players fill free grids of 5 numbers (1–50) and 2 stars (1–12) and watch the Golden Egg hatch at 8:00 PM UTC. Each number is a Lottie, a little critter players catch in their Lottiedex. Lottie is funded by advertising: playing never costs anything.","long":"Lottie is a free daily lottery for adults (18+) in eligible countries. Every day, each player fills free grids of 5 numbers from 1 to 50 and 2 stars from 1 to 12; one draw takes place every day at 8:00 PM UTC. Every number is a Lottie, one of 50 hand-drawn critters across five species, which players catch in their Lottiedex when it comes out in a draw. There is no purchase, deposit or subscription: Lottie is funded by advertising, and each grid opens with a short ad. Draws are verifiable with a commit/reveal seed, and every result is public."},"colors":{"world":[{"name":"Sky","hex":"#7FD4FF","role":"Main background","ink":true},{"name":"Meadow","hex":"#5FD35B","role":"Ground, secondary background","ink":true},{"name":"Star gold","hex":"#FFC81E","role":"Golden Egg, jackpot, highlights","ink":true},{"name":"Berry pink","hex":"#FF5C93","role":"Primary buttons and calls to action"},{"name":"Ink","hex":"#1E1446","role":"Outlines, shadows and body text"},{"name":"Paper","hex":"#FFFFFF","role":"Stickers, cards, display type fill","ink":true}],"species":[{"name":"Leafy","hex":"#33C46A","role":"Sprouts luck wherever it naps.","ink":true},{"name":"Splashy","hex":"#2E9BFF","role":"Bubbly, bouncy and always on time for the draw.","ink":true},{"name":"Ember","hex":"#FF7A45","role":"A warm little spark that never gives up.","ink":true},{"name":"Glimmer","hex":"#B57BFF","role":"Catches starlight in its crystal horn.","ink":true},{"name":"Berry","hex":"#FF5C93","role":"Sweet, round and secretly the luckiest.","ink":true}]},"typography":[{"name":"Lilita One","use":"Display titles and the wordmark. White fill, ink outline, hard ink drop. Never for body text or small labels.","weights":"Regular (400)","url":"https://fonts.google.com/specimen/Lilita+One"},{"name":"Nunito","use":"Everything else: body copy, labels, button labels (Black 900), legal lines (Bold 700). Never thinner than 700.","weights":"Bold 700 · ExtraBold 800 · Black 900","url":"https://fonts.google.com/specimen/Nunito"}],"style":[{"title":"3px ink outline","text":"Every sticker, button and card has a solid ink (#1E1446) outline. Scale it with the art: 3px at 1×."},{"title":"Hard drop shadow","text":"A flat ink shadow straight down (0 6px 0). Never blurred, never offset sideways."},{"title":"Round and chunky","text":"Big corner radii (24–32px on cards, full pills on buttons and tags). No sharp corners."},{"title":"Flat color only","text":"No gradients, glows, glass, bevels or photo textures. Bright flat fills on sky and meadow."}],"voice":[{"title":"Playful, never pushy","text":"Short, warm sentences with a wink. Excitement comes from the critters, not from money."},{"title":"Honest about the odds","text":"It's a lottery: most days nobody hits the Golden Egg. Say “win prizes”, never “get rich”."},{"title":"Free means free","text":"Say it plainly and often: no purchase, no deposit, ever. Ads keep it free."},{"title":"US English","text":"All public copy is in US English: “color”, dates like “Nov 1, 2026”, times in UTC."}],"vocabulary":[{"say":"hunt","not":"grid, ticket, bet","note":"A filled grid is a hunt."},{"say":"wake up","not":"pick, choose","note":"Picking a number wakes its Lottie up."},{"say":"Nest them!","not":"Submit, Place bet","note":"Saving a hunt."},{"say":"Lucky Paw","not":"Quick Pick, random","note":"Random picks."},{"say":"Golden Egg","not":"pot, cash prize","note":"The jackpot."},{"say":"Lottiedex","not":"collection, inventory","note":"Where caught Lotties live."},{"say":"free daily lottery","not":"gambling, casino, betting","note":"What Lottie is."}],"copy":{"headlines":["The free daily lottery.","5 numbers. 2 stars. Zero cost.","Wake up your Lotties. Catch them tonight.","A real lottery that never costs a cent.","Tonight, the Golden Egg hatches.","50 critters. One draw a day. Free forever."],"ctas":["Play free","Start your hunt","Wake up your Lotties","Get my free grids"]},"adRules":{"mandatory":["“Free” or “No purchase necessary” in the visible copy","“18+” — Lottie is for adults only","The domain lotties.online (or a tracked link to it)","“#ad” / “Sponsored” on paid posts, as each platform requires"],"do":["Show the critters, the sky and the Golden Egg: they are the brand.","Say it is free and funded by ads.","Use the official banners or build from the logo, colors and fonts on this page.","Send each player to a page on lotties.online with your UTM tags.","Quote the jackpot only as shown live on lotties.online, with the date."],"dont":["Promise or suggest winnings: no “get rich”, “easy money”, “guaranteed”, “quit your job”.","Call Lottie gambling, a casino or betting, or show chips, cards, slot machines or piles of cash.","Target, feature or appeal to anyone under 18 (no school settings, no kids' characters next to ours).","Invent winners, testimonials, prize amounts or countdowns.","Imply a link with any national lottery, a government, or Airbnb's Lottie animation format.","Say players must buy, pay, deposit or subscribe — or sell grids, codes or accounts.","Bid on “Lottie” brand keywords or register lookalike domains or social handles."]},"assets":{"logos":[{"file":"lottie-logo.svg","label":"Primary wordmark (on color)","kind":"logo","url":"https://lotties.online/brand/assets/lottie-logo.svg"},{"file":"lottie-logo.png","label":"Primary wordmark, PNG 2400px","kind":"logo","url":"https://lotties.online/brand/assets/lottie-logo.png"},{"file":"lottie-logo-ink.svg","label":"Ink wordmark (on white)","kind":"logo","url":"https://lotties.online/brand/assets/lottie-logo-ink.svg"},{"file":"lottie-logo-white.svg","label":"White wordmark (on dark)","kind":"logo","url":"https://lotties.online/brand/assets/lottie-logo-white.svg"},{"file":"lottie-lockup.svg","label":"Lockup with Lotti","kind":"logo","url":"https://lotties.online/brand/assets/lottie-lockup.svg"},{"file":"lottie-lockup.png","label":"Lockup with Lotti, PNG","kind":"logo","url":"https://lotties.online/brand/assets/lottie-lockup.png"},{"file":"lottie-icon.svg","label":"App icon: the Golden Egg","kind":"icon","url":"https://lotties.online/brand/assets/lottie-icon.svg"},{"file":"lottie-icon.png","label":"App icon, PNG 1024px","kind":"icon","url":"https://lotties.online/brand/assets/lottie-icon.png"}],"characters":[{"file":"critter-1.svg","label":"Leafy (SVG)","kind":"character","url":"https://lotties.online/brand/assets/critter-1.svg"},{"file":"critter-1.png","label":"Leafy (PNG 1024px)","kind":"character","url":"https://lotties.online/brand/assets/critter-1.png"},{"file":"critter-2.svg","label":"Splashy (SVG)","kind":"character","url":"https://lotties.online/brand/assets/critter-2.svg"},{"file":"critter-2.png","label":"Splashy (PNG 1024px)","kind":"character","url":"https://lotties.online/brand/assets/critter-2.png"},{"file":"critter-3.svg","label":"Ember (SVG)","kind":"character","url":"https://lotties.online/brand/assets/critter-3.svg"},{"file":"critter-3.png","label":"Ember (PNG 1024px)","kind":"character","url":"https://lotties.online/brand/assets/critter-3.png"},{"file":"critter-4.svg","label":"Glimmer (SVG)","kind":"character","url":"https://lotties.online/brand/assets/critter-4.svg"},{"file":"critter-4.png","label":"Glimmer (PNG 1024px)","kind":"character","url":"https://lotties.online/brand/assets/critter-4.png"},{"file":"critter-5.svg","label":"Berry (SVG)","kind":"character","url":"https://lotties.online/brand/assets/critter-5.svg"},{"file":"critter-5.png","label":"Berry (PNG 1024px)","kind":"character","url":"https://lotties.online/brand/assets/critter-5.png"}],"banners":[{"w":300,"h":250,"name":"Medium rectangle","group":"Display 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